Sales Technology Roundup

Technology is no doubt a huge boon to the sales process. Everything from smart phones to CRM program help people become more efficient and effective at generating more leads and closing more quickly. Right?

Well, getting the true benefits out of all of these tools can be tricky and there doesn’t seem to be one quick fix out there. So we collected an overview of some opinions bouncing around the web here. A healthy number of experts out there seem to take technology as a mixed blessing and something to cautiously integrate with more personal selling techniques. Read the story »

7 tips for powerful e-mail marketing from Microsoft

Microsoft offers some good advice from a decidedly informed perspective on email marketing. The piece can be a bit of a downer if you’re thinking that email blasting will bring quick rates of returns. If you think about it, the Internet is no differet from real life when it comes to marketing: there’s no easy way out. Only through focus, consistency, and follow-through will email marketing succeed — the same could be applied to just about every form of marketing out there including tradeshows.Still, the article points out that making information easy to share is key. Social networking has made sharing information easier than ever. Here are the tips and a link to the full article: Read the story »

Not the Same Old Bear: We Want Your Opinion!

As we all know, ups and downs in the economy are inevitable. But different companies and industries react differently in a slowing economy. We would like to hear from you as to how your tradeshow, event and overall marketing plans have been impacted by today’s economy. Read the story »

3D Brochure

So while we’re not sure entirely how this works, it’s darned cool. It’s the closest thing to fully interactive holograms bridging the gap between the online world and the cyber realm.

The applications seem endless. There’s definitely a “Wow!” factor here but after the dust settle, it seems like there could be some very practical applications at trade shows as well as in sales.