Twitter A Must for #Tradeshows?
You decide. The website twitterhandbook.com thinks that it is, but they would, wouldn’t they? Twitter is, indeed, a fast, cheap way to communicate and it may just be email 2.0, but you also have to consider your audience. Some industries are slow to adapt technologies and others are on the cutting edge. joycemckee writes about [...]
Could Tradeshows Be ‘Googley’?
Journalist Jeff Jarvis talks about how car companies can become more ‘Googley’, which is short hand for listening to your customers’ needs leads to success in the 21st century. The important question that he brings up is: “What business are we really in?” For car companies, for years, it was making cars that Americans wanted [...]
Interview: Avatars Help Customers Find Their Way at Tradeshows
Your next booth staff addition may save you on hotel and airfare and never have to take a lunch break. She may also be a flat, electronic representation of a human being…but no one’s perfect, right? Avatars are being used to greet booth visitors, give presentations, and recite detailed information specific products and even about [...]
JB’s Space: What’s a True Partnership?
“Partnership” has become a throw-away word these days. Years ago, before working in the exhibit industry, I worked for a consumer products company. In my position I worked with a lot of plastic injection molders since our products were largely made of various types of molded plastics. A number of our vendors were also [...]
5 Ways to Take Advantage of Tension Fabric
Tension fabric systems are great. They’re lightweight, easy to ship and store, and changing logos, images, and colors is a snap. So why do some booths completely miss the point of this fantastic design tool and building material? Companies who use tension fabric systems tend to recreate the square boxes that they’ve [...]
Exhibitor Bill of Rights
23 February 2009
The Rogers Company has posted an “Exhibitor Bill of Rights” outlining what you have a right to expect out of the professionals serving you in the tradeshow industry. (Click on the image above to download a full-sized image).
Posted in Marketing StrategiesComments (2)
Is Drayage Destroying the Tradeshow?
27 February 2009
Drayage is something that everyone deals with. But is it destroying the tradeshow?
Posted in Money MattersComments (5)
LinkedIn: What It Is and How to Use It
18 June 2009
About 5 years ago a colleague sent me an invitation to join LinkedIn. It seemed like an OK idea kind of based on the 6 Degrees of Seperation concept. My account kind of sat there for a long time based on the idea that only a few people I knew were actually on the site. [...]
Posted in State of the ArtComments (2)
TSF’s Top Design Trends Articles
28 May 2009
We noticed that a big destination for visitors to the site has been our Design Trends category. Here are some of our most popular articles in that category for your reading pleasure: 5 Ways to Take Advantage of Tension Fabric 3D Brochure Rogers Posts Free E-Book on Green Tradeshow Design Free E-Book on Tradeshow Design from [...]
Posted in Design TrendsComments (0)
Spend More to Get More: Lessons from a Jerk
21 April 2009
At a tradeshow, sometimes we get fixated on volumes of literature as opposed to creating truly memorable and valuable relationships. Creating literature...or even business cards, that have a higher value might be handed out to relatively few leads may be more valuable.
Posted in Money MattersComments (0)
Confessions of a Corporate Presenter
09 April 2009
Okay, I admit it. I am a corporate presenter and I like my job. When I first started in the business, I would be sitting on an airplane heading for a job and invariably, the person next to me would lean over and ask, “So, what do ya do?” I’d say, “I’m [...]
Posted in Marketing StrategiesComments (0)
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